eCommerce Digital Marketing Manager, Social Media

In-office | Full-time

About the Role

Vevano is looking for an experienced eCommerce Digital Social Media Marketing Manager. Based in Salt Lake City and reporting to the Head of Brand and Digital Marketing, you will be responsible for developing, defining, and analyzing the social media strategies for Vevano. As the social media marketing manager, you will be responsible for proper strategic direction, measurement, and performance of our social media marketing programs.  

The ideal candidate should be comfortable in a high-growth startup environment and will roll up their sleeves to do whatever is necessary to push the company forward while motivating and leading a team. You should have experience balancing the need for process with promoting autonomy.

Roles & Responsibilities

  • Identify patterns of user behavior across communications and develop solutions to improve engagement metrics throughout the user lifecycle 
  • Work closely with the product team to build a seamless customer journey through social media channels 
  • Oversee the timely creation of the social media editorial calendar including campaigns for product launches, promotions and events. Ensure the generation, editing, publishing and sharing of brand appropriate engaging content (e.g. original copy, photos, videos and news) on a daily basis 
  • Work with technology team to build reporting for holistic social media performance monitoring 
  • Stay up-to-date with technologies and trends in social media, design and social apps. Generate innovative social media ideas to promote the brand, products and services and grow our social presence 
  • Collaborate with cross-functional teams to ensure that social content is compelling and consistent with our brand and achieves high levels of engagement 
  • Communicate with followers and monitor customer reviews/comments through effective community management. Respond to queries in a timely manner 
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) 
  • Develop and maintain social media communications plans (in partnership with creative team) with campaign goals of increasing awareness and assisting customer acquisition 
  • Develop an annual integrated social media marketing plan in conjunction with the brand, field and digital marketing departments 
  • Maintain brand guidelines and standards across social platforms 
  • Stay ahead of the marketplace, consistently gauging and sharing current benchmark trends and audience preferences 
  • Support senior management with reporting, project management, and miscellaneous support requests 

Required Qualifications

  • Track record of social media success driving significant results 
  • Experienced consultant, product manager, or marketer looking to make the move to internet commerce leader 
  • 3-5 years of experience focused in social media marketing in eCommerce field 
  • Bachelor's degree in marketing, business or related field required 
  • Social media expert with appropriate industry experience, preferably in the home remodel or design space 
  • Extensive social media experience with proven success at developing, maintaining and delivering on social media marketing strategies 
  • Strong knowledge of digital marketing including paid social media 
  • Decisive with a strategic focus as well as an operational, implementation and detail-oriented perspective 
  • Excellent analytical ability, good judgment and measurement focus 
  • Experience successfully managing multiple work streams collaborating with peers/colleagues in a team effort 
  • Intelligent and articulate with the ability to relate to people at all levels of an organization 
  • Excellent communication (both written and verbal) skills and strong presentation skills 
  • Demonstrated ability to manage multiple priorities and deadlines 
  • Well-organized and self-directed; able to work with minimal amount of supervision and efficiently completing tasks in a fast-paced environment 

Preferred Qualifications

  • You are a metrics-focused digital marketer with exceptional communication, strategy, and execution skills     
  • Highly analytical, experience providing projection figures, trend analyses, and performance metrics 
  • Ability to work at a rapid pace while juggling multiple projects 
  • A thirst to learn, staying up-to-date on marketing and marketplace best practices and industry trends 

Compensation

We offer competitive compensation, a comprehensive benefits package as well as a great place to work. We’re a small (for now) but experienced team that enjoys working collaboratively and welcome the knowledge, experience, and contribution you bring.

SEND US YOUR RESUMESEND US YOUR RESUME

Interested?

Last Updated: 2/4/2020 

About Vevano Home

Vevano is a privately held and fast-growing B2C + B2B technology platform that will change the way that customers shop for home improvement + remodeling online.  We are a group of highly talented digital marketing technologists mixed with designers and merchants focused on supplying the best curated home products from around the world.  We are growing and looking for a very talented individual to join our team.